Owen Lisle

STRATEGY portfolio

About

Creative Strategist

Just a guy on his mission to transform concepts into
captivating campaigns that resonate with the target and
leave a lasting impression. After completing a Strategy
internship at ONE23WEST, I learned how to identify strong
insights that spark creativity and developed my knowledge
of brave strategy.


When I'm not brainstorming, building killer briefs or
making point A get to point B, you can find me either Rock
Climbing or behind the bar cooking up cocktails and
working for tips because I live in Toronto.


Owen Lisle, Strategy Intern.

"Owen joined 123w this year as a summer strategy intern after his work at a
Humber pitch competition caught our attention. During his time with us, Owen was
always enthusiastic and eager to dive into any project we gave him. Whether he
was digging for inspiration in a niche category, helping develop proactive briefs,
or pulling together competitive audits, he approached everything with a great
attitude and a lot of energy. Owen's creative instincts are strong, and he’s got a ton
of potential in this industry. I’m confident he’ll be an asset to any team he joins. "

- Colin Carrol, VP of Strategy, ONE23WEST

"There wasn't a task that Owen didn't rise up to with enthusiasm! Having his
curiosity, fresh thinking, and genuinely on the 123w strategy team this summer
was a blessing.

His work ethic was recognized throughout the agency, which led to people from
each department asking for his support on their projects too. I'm confident that he
will make an invaluable addition to any strategy team once his studies are over."

- Marguerite Gaylie, Senior Strategist, ONE23WEST


ONE23West

Strategy Headline: 4011 - The Chiquita Code


Problem: When buying bananas consumers have a wide variety of
brand options, and many fail to associate any specific brand with the
fruit itself.


Insight: The PLU code 4011 is subconciously recognized as the scanning
code for bananas. A simple but powerful piece of shared knowledge.


Opportunity: Chiquita can claim ownership of the 4011 code, and turn
it into a cultural phenomenon by hijacking objects with the number
4011, Social media integration and implementing experiential elements.


Chiquita will amplify their rightful claim to the code.



AD: Kesiah Bailey, Chloe Mcelcheran, Isabel Malborosa CW: Hanna Alfieri

Chiquita - The Chiquita code

STUDENT work

Strategy Headline: Plenty of Fish is making their platform a safer place to
date by eliminating Master baiters.


Problem: The Plenty of Fish platform wants to be the safest place to date.


Insight: Plenty of Fish has a reputation for having a large number of fake
accounts, scammers, and catfish.


Opportunity: Position Plenty of Fish as the safest place to date by identifying
these scammers labelling them as Master baiters and educating our
audience on the signs of scammers and catfish.






AD: Saboora Fard, Maja Music, Caroline Natalia Setiawan CW: Abby Henderson Bowman

Plenty of Fish - No More Masterbaiters

Titanium, People’s Choice, First Place

AWARDED

Strategy Headline: De Mello Coffee Roasters is reminding its drinkers of
the difference between coffee and De Mello? The people.


Problem: People have lost sight of the value of connecting over a cup of
coffee. Drinking coffee is becoming a fleeting task rather than a
cherished social experience.


Insight: When you invite someone out to coffee its not about the coffee,
its about the connection and the conversation with that person.


Opportunity: De Mello Coffee Roasters can position itself as more than
just a product. It becomes an invitation for people to slow down,
connect, and savour not only the coffee but the moments and
conversations that come with it.



AD: Chloe Mcelcheran, Kesiah Bailey, Isabel Malborosa CW: Hanna Alfieri

DeMello - Good people make good coffee

Strategy Headline: The Toronto Hate Crimes unit acknowledges that acts of
hate not only affect the victim but leaves a mark on the whole community.


Problem: Hate crime reports in Toronto have drastically increased and
communities are unaware of resources that can help protect them.


Insight: Toronto minority communities want to learn how to protect
themselves and their communities as well as be a part of the change for a
better future.


Opportunity: By declaring that though hate leaves a mark, our strength as
humans lies in embracing the past and the impact we have on the future.


Article here



AD: Kesiah Bailey, Chloe Mcelcheran

Toronto Police - Hate Leaves A Mark

First Place

AWARDED

contact me!

owenlislework@gmail.com